We use some design principles to guide actions. © Interaction Design Foundation, CC BY-SA 3.0 Types of Design Principlesĭesigners use principles such as visibility, findability and learnability to address basic human behaviors. Illustration of visual design elements and principles that include unity, Gestalt, hierarchy, balance, contrast, scale and dominance. Whitney Hess, Empathy coach and UX design consultant “Design is not a monologue it’s a conversation.” Consequently, you adapt the principles to each case and build a solid experience as you address users’ needs over time. Instead, a guideline you might use to implement a good hierarchy is “text should be easy to read.” You should use discretion whenever you apply design principles to anticipate users’ needs – e.g., you judge how to guide the user’s eye using symmetry or asymmetry. For instance, you don’t automatically use a 3:1 header-to-text weight ratio to abide by the principle of good hierarchy. You need a firm grasp of users’ problems and a good eye for how users will accept your solutions to apply design principles effectively. The authors of Universal Principles of Design state that design principles should help designers find ways to improve usability, influence perception, increase appeal, teach users and make effective design decisions in projects. In user experience (UX) design, minimizing users’ cognitive loads and decision-making time is vital. Franks Spillers’ design checklist is an example of customized design principles for mobile user experience (UX) design.
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